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Search within. Brand Select Plus 1 Journal of Advertising 96 Int. Journal of Market Research 59 Int. Journal of Mobile Marketing 23 Int. Reset Filters. Sort by Date: newest first Date: oldest first. How to market to rural consumers in India. APAC travel stirs. The travel industry has been hard hit by the COVID pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
Getting your advertising tone right in APAC. The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength — and that requires both good content and an understanding of the changing sentiments of consumers.
TV advertising in India gets huge lockdown boost. China returns to a new sense of normal, with a bit more stress but also more pride. An investigation into the human impact of the COVID crisis, capturing the more emotional side of the current situation.
There are opportunities to be had from the COVID pandemic, and brands in China are now reaping the rewards from supporting consumers during the crisis and adapting rapidly to digital channels.
Kantar outlines how brands need to adapt and meet consumer expectations as the impact of COVID continues to make its presence felt. The 'New Normal' is not as different as you might expect. Auto sales in China grew 4. Superior logistics are the likely reason JD. Nissan relies on data to see it through the pandemic. Japanese automotive manufacturer Nissan has had to shift from its heavy reliance on brick-and-mortar to online thanks to COVID lockdowns across many markets, but it expects the steps it is taking now will pay dividends offline post-pandemic.
Adspend on OTT platforms double as advertiser mix shifts in India. Advertisers in India have shifted media budgets to OTT channels in tandem with the spike in media consumption since lockdown measures were put in place on 25 March. The key learning from China is speed, whether in how the country has been containing the COVID virus, or how brands and marketers should be recouping their losses.
Four ways hard-hit retailers can overcome the coronavirus crisis. From handbags to hand sanitisers, the coronavirus impact on retail is challenging. COVID proves digital transformation is a business imperative that marketing must lead.
The coronavirus will hasten the digital transformation of vulnerable, traditionally-run consumer retail companies. Marketers can still bounce back despite the COVID outbreak threatening an economic decline in Southeast Asia; digital marketing agency ADA shares five strategies for marketers to navigate through this period of economic uncertainty.
Examining the trends in marketing strategy in Asia, with lessons for marketers drawn from an analysis of the entries to the WARC Prize for Asian Strategy Hide message. Welcome back to WARC!
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