Photography: Mark Peterman Robert Cialdini, considered the leading social scientist in the field of influence, was initially drawn to the topic because he saw how easily people could step over an ethical line into manipulation or even abuse. His book Influence, which laid out six principles of persuasion, was eloquent about the dangers of […]. The ability to persuade others to contribute to your efforts is a key skill for managers, for team members—for anyone who wants to elevate the probability of success. Research by leading social scientist Robert Cialdini has found that persuasion works by appealing to certain deeply rooted human responses: liking, reciprocity, social proof, commitment and consistency, authority, and scarcity.
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Invloed by Robert B. Cialdini Goodreads Author. Mechanismen en technieken Welke mechanismen zorgen ervoor dat jij ja zegt tegen een aanbieding waar je eigenlijk niet op zat te wachten? Welke technieken gebruiken verkopers en anderen die iets van jou gedaan willen krijgen? En hoe kun jij deze technieken zelf ook toepassen? De sleutelprikkel Het gaat in biologisch opzicht om vaste gedragspatronen; complexe reeksen gedragin Mechanismen en technieken Welke mechanismen zorgen ervoor dat jij ja zegt tegen een aanbieding waar je eigenlijk niet op zat te wachten?
De sleutelprikkel Het gaat in biologisch opzicht om vaste gedragspatronen; complexe reeksen gedragingen die zich telkens in haast precies dezelfde volgorde afspelen, bijvoorbeeld bij het beschermen van het territorium, het hofmaken van een partner of het zorgen voor het nageslacht. Het interessantste hieraan is de manier waarop het mechanische gedrag in werking wordt gesteld: de sleutelprikkel.
Hij ging daarvoor drie jaar undercover bij autodealers, fondsenwervers, reclamemakers en telemarketeers. Daar ontdekte hij dat het geheim van succesvol overtuigen in zes eenvoudige principes schuilt: wederkerigheid; consistentie; sociaal bewijs; sympathie; autoriteit; schaarste.
Voor wie? Iedereen die koopt, verkoopt, adviseert, onderhandelt, politiek bedrijft, stemt of geld doneert. Get A Copy. Paperback , pages. Published September by Boom first published More Details Original Title. Other Editions 2. Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Invloed , please sign up.
Just out of curiosity what what your reason for reading this book? And secondly, has what you learned helped you make sales or win business? Any feedback would be greatly appreciated! Elizabeth I read this book for pleasure. Psychology and consumer behavior is incredibility fascinating to me.
I've done really well in sales and still saw this …more I read this book for pleasure. I've done really well in sales and still saw this book as an asset! It's written in a conversational tone on purpose I'm sure , and the examples are spot on!
Anyways, it was the 1 recommended book on Amazon in consumer behavior. I'm curious to know if anyone would recommend a better book. Bottom line, I think everyone should read this book to be aware of these techniques. Applying some of these theories well enough could be dangerous…seriously.
This book was originally published in the s. Is there follow-up research on this topic influence? The book ends by eluding to how technology the personal computer is pushing us to make decisions even faster. Is there newer research about how computers and more importantly social media applications are used in influencing us; how is technology used to influence us, by exploiters and non-exploiters alike?
Bill Yeadon Well after all these years Cialdini has written a follow up Yes not included. Pre-suasion can be considered a continuation but it is really about how …more Well after all these years Cialdini has written a follow up Yes not included.
Pre-suasion can be considered a continuation but it is really about how to set up the persuasion with particular questions that prime the person. It is a great book but as I think Influence may be one of the best books ever written I can't put it in the same category. See all 9 questions about Invloed…. Lists with This Book.
This book is not yet featured on Listopia. Community Reviews. Showing Average rating 4. Rating details. Sort order. Start your review of Invloed. Readers also enjoyed. Self Help. About Robert B. Robert B. Robert Cialdini has spent his entire career researching the science of influence earning him an international reputation as an expert in the fields of persuasion, compliance, and negotiation. Worldwide, Influence has sold over 2 million cop Dr. Worldwide, Influence has sold over 2 million copies.
Influence has been published in twenty-five languages. His most recent co-authored book, Yes! In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today. Cialdini received his Ph. Books by Robert B. Fall in Love with These June Romances.
Some people love books. Some people fall in love. And some people fall in love with books about falling in love. Every month our team sorts throug Read more Trivia About Influence: The Ps No trivia or quizzes yet. Quotes from Invloed. People simply like to have reasons for what they do. Welcome back. Just a moment while we sign you in to your Goodreads account.
Principles of Persuasion
Redirected from Robert b cialdini. Cialdini, available at Book Depository with free delivery worldwide. He is best known for his book on persuasion and marketing, Influence: The Psychology of Persuasion. It was based on three 'undercover' years applying for and training at used car dealerships, fund-raising organizations, and telemarketing firms to observe real-life situations of persuasion.
The Uses (and Abuses) of Influence
When making a decision, it would be nice to think that people consider all the available information in order to guide their thinking. But the reality is very often different. In the increasingly overloaded lives we lead, more than ever we need shortcuts or rules of thumb to guide our decision-making. My own research has identified just six of these shortcuts as universals that guide human behavior, they are:. Understanding these shortcuts and employing them in an ethical manner can significantly increase the chances that someone will be persuaded by your request. Simply put, people are obliged to give back to others the form of a behavior, gift, or service that they have received first. If a colleague does you a favor, then you owe that colleague a favor.
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