LIBRO COMPORTAMIENTO DEL CONSUMIDOR HOYER PDF

Wayne D. Hoyer holds the James L. He received his Ph. His major area of study is consumer psychology and his research interests include consumer information processing and decision making, customer relationship management and new product development, and advertising information processing including miscomprehension, humor, and brand personality. Hoyer has published more than articles in academic journals, such as the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Retailing, and other marketing and psychology forums.

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Seller Rating:. About this Item: Cengage. Condition: New. En este libro se explora el fascinante mundo del comportamiento del consumidor, vemos varios temas interesantes y emocionantes. En todo momento de nuestras vidas, participamos en alguna forma de comportamiento del consumidor. No aceptamos pedidos con destino a Ceuta y Melilla. Seller Inventory More information about this seller Contact this seller 1. Condition: Nuevo.

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Published by Cengage Learning Editores S. Language: English. Brand new Book. Este libro combina un fundamento en los conceptos clave de la psicologia, sociologia, y antropologia con un alto enfoque practico en las aplicaciones reales para el entorno de negocios de hoy. Incorpora la investigacion mas reciente y las practicas de negocios actuales, incluida una amplia cobertura de la emocion en la toma de decisiones del consumidor.

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Seller Image. Comportamiento del consumidor 5ed Hoyer, Wayne D. Comportamiento del Consumidor Hoyer Wayne D. Comportamiento Del Consumidor 6ta. Comportamiento Del Consumidor 7ma.

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Comportamiento Consumidor by Wayne Hoyer

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Comportamiento del consumidor

Seller Rating:. About this Item: Cengage. Condition: New. En este libro se explora el fascinante mundo del comportamiento del consumidor, vemos varios temas interesantes y emocionantes. En todo momento de nuestras vidas, participamos en alguna forma de comportamiento del consumidor.

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