JORDI XIFRA TEORIA Y ESTRUCTURA DE LAS RELACIONES PUBLICAS PDF

Jordi Xifra is professor at the Faculty of Tourism and Communication of the University of Girona Spain , in which he teaches public relations theory. Although he earned his law degree, he obtained a PhD in advertising and public relations at the Autonomous University of Barcelona. He is the son of Jordi Xifra Sr. After Xifra, Sr. This prize is awarded biannually to prominent personalities from the field of communication and public relations, both the professional and academic areas.

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To browse Academia. Skip to main content. By using our site, you agree to our collection of information through the use of cookies. To learn more, view our Privacy Policy. Log In Sign Up. Unfollow Follow Unblock. Other Affiliations:. The Covid crisis has put to the test many social structures processes. Corporate communication and public relations are examples of these processes that face an unprecedented situation, difficult to foresee and from which lessons will Corporate communication and public relations are examples of these processes that face an unprecedented situation, difficult to foresee and from which lessons will have to be drawn for the future.

In this article, a mixture of research and essay, we intend, based on theory, and on the experience and some studies carried out by communication professionals as well, to reflect on how the pandemic crisis of the Covid affects and will condition the practice of corporate communication in general and two of its areas of specialization, internal communication and corporate social responsibility CSR. We emphasize the importance of organizations in assuming that reputation is a risk and that this risk must be managed with public relations tactics and tools, because the pandemic crisis of the so-called coronavirus has revealed the importance for organizations and brands of managing trustworthy relationships with their publics.

Doi: Save to Library. The purpose of this article is to explore the emergence of a strategic communication management of dissent the so called dissent public relations and to set its beginnings in the context of ancient Greek comedy represented by The purpose of this article is to explore the emergence of a strategic communication management of dissent the so called dissent public relations and to set its beginnings in the context of ancient Greek comedy represented by Aristophanes.

Indeed, Old Comedy was the first great example of mass communication in which political satire was used to dissent and protest against political and social circumstances in fifth-century BC Athens.

This situation was determined by the Peloponnesian War and its political, economic and social consequences. From this perspective, this article also constitutes an investigation into the intellectual history of public relations, of which Aristophanes can be considered one of its first practitioners.

Revista de Historia Antigua. Picasso created his most famous painting, Guernica, in just over three weeks in after the bombing of the little town of Guernica, located in the Basque region, during the Spanish Civil War. Thousands of innocent people were injured Thousands of innocent people were injured or killed. In its sharp lines, its confusion and its distorted shapes, Guernica shows the suffering and pain of war. Rather than using color, especially vivid reds, Picasso used only black and white paint as symbols of death, mourning and tragedy.

He believed that brighter colors might distract the viewer from the agony of the scene. In Guernica, most of the figures have open mouths; hear them shouting, groaning or screaming. The aim of this paper and its relevance to public relations is to examine whether and how visual communication can publicize and frame a military event, the character of military leaders, and warfare as a generic aspect of democratic self-governance.

This paper proposes that rhetorical, discursive art can contribute impact to public relations efforts, by focusing attention, making issues public, and making informative, framing, and democratizing statements. Even more important is the ability of art to express moral outrage, especially when giving voice to muted interests. Peace, sports diplomacy and corporate social responsibility: a case study of Football Club Barcelona Peace Tour more.

This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both This research is based on lengthy interviews with people associated with the initiative and the use of primary sources, both institutional and journalistic.

Secondary sources have also been used, such as journalistic accounts of the initiative. The article thus examines the nature of FC Barcelona Peace Tour , which it defines as an exercise in sports diplomacy, inspired by civil society and articulated through the club. This notwithstanding, the political problems that arose during the planning of the initiative highlight the geopolitical complexity of the Middle East and, by extension, the limits of sports diplomacy.

View on dx. Sound branding has been eventually used to recognize the brand and associated with certain values. The objective of this study is to analyze the potential of music to conduct a political branding strategy by itself. Six campaign ads from the U. The results suggest that both Clinton and Trump campaigns used music strategically to communicate values in the emotional arena.

Music can transmit brand values through interactions based on emotional experiences. The connections stablished in this article between music and branding can be taken as a model for practitioners to design future political strategies and researches to test brand constructs within the music-branding framework. View on journals. This article extends the scholarship in critical public relations by charting an alternative historiography of public relations.

It opens up a radically different methodology for studying the history of PR by looking to contemporary works It opens up a radically different methodology for studying the history of PR by looking to contemporary works of historical fiction as compelling sources that speak about the interplay of dominance and resistance in the strategic communication interactions of colonial times. The nuanced critical reinterpretation of the past in novels, depicted through the eyes of fictional characters, provides a fresh perspective on the ways in which public relations was deployed by colonial political and business establishments and, more significantly, how subaltern publics used their own communication strategies to fight back.

The analysis illustrates alternative ways of looking at PR that are as relevant today. View on sciencedirect. The Spanish Civil War occupies a very relevant place in the collective memory of Europeans.

These films represent good examples of ethical propaganda and their aim was more informative than manipulative. Wilcox, G. Cameron, J. Xifra ; tr. Visual-spatial intelligence in propaganda and public relations discourse: The case of Roberto Rossellini's early and educational-historical films more. The aim of this paper is to analyze two of the least known periods of Italian director Rober-toRossellini's career — the fascist trilogy and his educational project for TV — as a paradigm of visual-spatialintelligence, and show their The aim of this paper is to analyze two of the least known periods of Italian director Rober-toRossellini's career — the fascist trilogy and his educational project for TV — as a paradigm of visual-spatialintelligence, and show their contribution to the construction of a theory of film discourse in publicrelations.

Regarding the fascist period, what stands out is the unique, anti-propaganda staging, a far cryfrom the fascist cinema of the age, and more characteristic of documentary cinema. By contrast, thefilms that form part of his educational project make them public relations techniques in the termsunderstood by filmmakers from the British documentary movement and PR practitioners like JohnGrierson. In those films, in order to achieve his purposes, Rossellini created a zoom lens device namedPancinor that can be considered a mechanism of visual-spatial intelligence as well as a public relationsaudiovisual technique.

Public Relations , Cinema Studies , and Film education and literacy. Public Relations and Scientific Method. Propaganda, terrorism and ethics more. Media, socio political theory and reflexivity more.

Ethics, identities and discursive formations more. Political formations, discourses and actions more. Institutional influences, societal interactions, dialogue and literacy more. Knowledges, reflexivity and power more. Think tanks and advocacy tanks as political communication actors Think tanks —basically American phenomenon or, at most, Anglo-Saxon although his development in others countries is notable— can be considerate special publics in corpo Think tanks and advocacy tanks as political communication actors Think tanks —basically American phenomenon or, at most, Anglo-Saxon although his development in others countries is notable— can be considerate special publics in corpo- rate communication programs mostly promote by pressure groups, and they are privileged actors of the contemporary political communication, every day more fed by the public relations techniques.

Publication Date: Public Relations and Political communication. View on ddd. Ei Issues Management more. Media relations in Catalonia: A co-creational approach more. Information subsidies" and documentary functions of Spanish ministries online press rooms more. El lobbying europeo: escenario y bases para su desarrollo more. Nodes relacionals en el model Second Life. Expanding the Spectrum of PR and Race more. The Radio Dramatization of Educational more. Breaking boundaries more. Barcelona more.

Public Relations 2. Arising from the informative and propagandistic strategy of late s newsreels, the Arising from the informative and propagandistic strategy of late s newsreels, the aforementioned documentary was made using very appropriate narrative techniques to award it the dimension of objectivity and truthfulness characteristic of public relations messages, without losing sight of its educational and persuasive function.

From this standpoint, The Ramparts We Watch founded a genre and constituted one of the clearest precedents of public relations war films in America. In last thirty years, public relations theory has been developed through the contributions of the American scientific community. However, in the decade of seventies, a new school of thought was created in Europe and quickly extinct, the However, in the decade of seventies, a new school of thought was created in Europe and quickly extinct, the School of Paris, which developed the today known as the European doctrine of public relations.

In spite of European authors were pioneers in. View on grupo. Publisher: redalyc. Building Relationships through Interactivity more. Publication Date: Publication Name: New media and public relations. Publisher: raco. Public Relations and Social Communication. Publisher: dialnet. Publisher: ehu.

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