Ten stores came later, establishing itself as one of the top sellers of ice cream during that time. Popularity continued, and soon noticed that customers were looking for hot meals in their stores. They responded with hamburgers and sandwiches. Eventually, the hamburgers started outselling the ice cream - resulting in the birth of Jollibee. Many of their friends advised them to sell their business and just franchise from this large competitor.
|Published (Last):||17 December 2008|
|PDF File Size:||5.1 Mb|
|ePub File Size:||14.88 Mb|
|Price:||Free* [*Free Regsitration Required]|
Instructor materials available. Go to advanced search. Printer-friendly version. Product details Share this page:. Please find below the full details of the product you clicked a link to view. Subject category: Strategy and General Management. Published by:.
About this item Settings Related products Abstract Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. California ; Asia ; Philippines ; Hong Kong. Fast food. Jollibee Foods Corporation A and B. Jollibee Foods Corp. B : Global Focus.
Access this item You must be logged in to access preview copies. View our pricing guide or login to see prices. No reviews. Write a review. View usage. The Case Centre is dedicated to advancing the case method worldwide, sharing knowledge, wisdom and experience to inspire and transform business education across the globe. Tax ID No My account New to us? Register Product search Getting started Search for teaching materials Try something new.
The Case Centre is a not-for-profit company limited by guarantee, registered in England No and entered in the Register of Charities No
Jollibee Foods Corporation
Bartlett and Jamie O'Connell. Noli Tingzon, newly-appointed international division VP at Jollibee, the Philippines-based hamburger chain, is faced with the challenge of expanding fast food operations in Asia in the face of stiff competition. The case describes Jollibee's six-year international expansion history and the lessons the company has learned. Bartlett, Christopher A. Revised December
Jollibee Foods Corporation (A): International Expansion
Below are the available bulk discount rates for each individual item when you purchase a certain amount. Register as a Premium Educator at hbsp. Publication Date: July 07, Industry: Hospitality.
Jollibee's global expansion plan is being guided by these two main strategies