Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support? Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way.
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Enlarge cover. Error rating book. Refresh and try again. Open Preview See a Problem? Details if other :. Thanks for telling us about the problem. Return to Book Page. Preview — Branding Yourself by Erik Deckers. Kyle Lacy. Here, readers can learn the right ways to sell their knowledge capital, and demonstrate their value to prospective and potential employers. It shows how to integrate online and offline networking to supercharge both personal and professional connections.
Get A Copy. Paperback , pages. Published December 17th by Que first published December 7th More Details Other Editions Friend Reviews. To see what your friends thought of this book, please sign up. To ask other readers questions about Branding Yourself , please sign up. Does anyone know if a new edition is forthcoming? I'm starting to read the second edition now for a class that I am taking and I can already tell that it's getting a little long in the tooth.
See 1 question about Branding Yourself…. Lists with This Book. Community Reviews. Showing Average rating 3. Rating details. More filters. Sort order. Mar 28, Kathryn Beek rated it really liked it. The book is aimed at job seekers, people wanting to establish themselves as experts in a field, business owners, creatives and professionals wanting to supercharge their careers. The edition I read was published in a second edition was released in , and although some of the specific social media tips no longer apply, the principles that underpin the book still hold true.
In other words, in the first section you learn how to develop your brand, in the second section you learn how to share your brand via social media and in the last section you learn about relationship management. Deckers and Lacy contend that the difference between self-promotion and bragging is your motivation.
Do write from the heart. The book provides hundreds of handy tips that you can immediately put into action. The five tips I took away from each section of the book: Why do I care about self-promotion?
Write articles and submit them for publications in journals and magazines Oct 08, Bimpe Abimbola rated it liked it. Depending on your profession, this book can be very helpful or just meh. Otherwise, you may not find the first half of the book very helpful e. It does get better much later part though, when they cover topics like networking at events, elevator pitches etc.
Mar 06, Jens Stausgaard rated it liked it. This book may work better or worse according to different professions and different countries. In Denmark, self branding seems to be in its infancy except for a growing number of bloggers, and as a Project Manager, I do not feel that I have valuable insights frequently enough to interest a large number of people.
May 18, LaDonna rated it it was amazing. Adding this one to the "You Must Read This" list! This book is easy to read and apply. Any professional who is looking to establish their own personal brand and is as lost as I was on HOW to do that, must read this book.
It provides you with step by step instructions on how to define, create, and launch your personal brand. This book is a must have for the successful professional. Mar 17, Frieda rated it really liked it. Great read - the author provides viable concepts to apply when learning to rebrand yourself and remain relevant in today's changing job market. Many of the principles are for entrepreneurs and branding their business but these can also apply when working on to reinvent your career or making a career transition.
I think this book deserves about 3. Jul 03, David Plough rated it liked it. It's fine. Review available at MisterPlough. Great, helpful book! Will probably get me to finally tweet. Reading this for school, marking complete now. If I could have given this book more than 5 stars, I would have! This is possibly one of my favorite books in the area of self improvement. This book is full of nuggets Feb 23, Zdenka rated it really liked it.
Although some parts of this book are now somewhat outdated, due to the ever-changing and evolving social media platforms, this is still a very good book to read if you are trying to improve your professional image and social media presence.
Feb 25, Digiboy rated it liked it. I enjoy reading this book. I went to the library and checked out all the books they had on topic between and ; this amounted to about 8, I think. Out of those 8, this is one of few that I did more than skim through and the only one I actually took the time to read.
I already have those things. However, they did offer valuable insight on how to use these tools and as more seasoned users, they were I enjoy reading this book. However, they did offer valuable insight on how to use these tools and as more seasoned users, they were able to further explain aspects of each service that I'd been confused by as well as give me enough tips that I feel confident that I have a leg up over anyone using these social networks but who has not read this book.
I am reading this book because I am trying to establish myself as a leader in my field, one of the best aspects of this book is that they create four profiles of the people who will probably be the general readers of this book, but who are easy to relate to even if your motives are different.
For each section of the book, they discuss how the profiles would benefit from the information just delivered and how they should use it.
Again, even if its not your profile, its easy to get into the habit with them of say "how does this relate to me" and "how can I go about implementing this in my life". The only thing that turned me off about the book and that almost made me stop reading it at the beginning was that the authors have decided to do this weird thing where they stop in the middle of sentences and paragraphs to have text message style conversations that are supposed to be humorous but are as funny as a Full House joke.
I managed to get past this and i guess that speaks to the quality of the material in the book but if the author or any affiliated with this book should ever happen to stumble across my 2 cents, please do me a favor and write your books like they are books. Have faith in your content and you don't need a gimmick.
I picked this one up at the Hong Kong airport. I was looking to fill the 14 hour flight with something and the title interested me. I read the book cover to cover in about 5 hours.
I found the materials covered to have been so well thought out, conceived and presented that even a seasoned and skeptical SM user like me learned with every page turn. I am not one to mark I picked this one up at the Hong Kong airport. I am not one to mark or highlight a book, but this one has ink all over it. I dog earned at least 40 pages marking something important. I covered the inside of the front and back covers with notes. They cover tools, and applications, they talk about metric and how to manage data.
They talk about REAL networking and network events. The book even goes into the areas of becoming published. Both medias, electronic and paper, while explaining the rationale behind this. Speaking careers are also walked through. I would be remiss in not referring back to the title of the book here.
This is unquestionably the best book on Social Media I have ever read, and I have read a number of them. The Art of Racing in the Rain is the only book I ever bought for my people to read.
Branding Yourself, 3rd Edition
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Branding Yourself: How to Use Social Media to Invent or Reinvent Yourself
Branding Yourself : How to Use Social Media to Invent or Reinvent Yourself
Want a new job or career? Need to demonstrate more value to customers or employers? Use today's hottest social media platforms to build the powerful personal brand that gets you what you want! In this completely updated book, Erik Deckers and Kyle Lacy help you use social media to attract new business and job opportunities you'll never find any other way. From Facebook to Pinterest to video sharing, this book is packed with new techniques and ideas that are practical, easy, and effective. Deckers and Lacy show you how to supercharge all your business and personal relationships…demonstrate that you are the best solution to employers' or partners' toughest problems…become a recognized thought leader…and turn your online network into outstanding jobs, great projects, and a fulfilling, profitable career!