ADVERTISING PRINCIPLES AND PRACTICE WELLS BURNETT MORIARTY PDF

View larger. Download instructor resources. Additional order info. The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips.

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View larger. Download instructor resources. Additional order info. The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips.

A campaign example and media-buying simulation are new. Pearson offers special pricing when you package your text with other student resources. If you're interested in creating a cost-saving package for your students, contact your Pearson rep. We're sorry! We don't recognize your username or password. Please try again. The work is protected by local and international copyright laws and is provided solely for the use of instructors in teaching their courses and assessing student learning.

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If You're an Educator Download instructor resources Additional order info. Overview Order Overview. Description The theme of "advertising effectiveness" has been reinforced in this creative highly readable book through Effies-oriented vignettes, best practices boxes, ethics boxes, "Inside Story" boxes and practical tips.

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Advertising: Principles and Practice, 5th Edition

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Advertising: Principles and Practice, 7th Edition

View larger. For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Would you like the text to help? Question: Would students benefit by doing versus just reading or listening?

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